How to Use Insurance Blogs to Generate Traffic and Sales opportunities for Your Insurance company

Blogs could be a great way to create traffic and leads for your insurance agency. It is very important to create relevant and beneficial content that meets the needs of your audience.

How to articles certainly are a common approach to engage your insurance agency’s current clients, as they help them navigate prevalent insurance responsibilities and concerns. Examples include detailing what type of coverage is available for different types of property and how to use self-service websites to make renewal easier.

Guest Posts

Bringing in experts to write down about a particular topic in your blog can provide a fresh point of view and add right to your website. For example , you might question an insurtech company representative to write a guest post about how exactly insurance technology has helped their business develop.


Adding laughs to your insurance agency’s blog page can add a person touch and build trust with readers. Whether it’s a story regarding mustache insurance or a photo of office family pet, humor is usually a good way to determine a connection between your brand and the reader.


Your e-newsletters are great place to promote your insurance agency’s blog. You are able to link to the newest posts through your blog in your e-newsletters.

Social networking

Using your insurance blog to drive social websites engagement may also help the SEO campaigns. For example , you may share a blog post about how precisely to handle a number of types of liability claims upon LinkedIn and promote it on your own social media pages.

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